At the last movie I saw I counted no less than 3 ads before the movie for phones, and as many warnings about ejection from my seat via a comical mechanical process, being a morally reprehensible sock puppet or a big fatso jerk for using my phone in a theather. Something of a mixed message, I'd say.
Further, the people actually in the cel phone commercials made me want to choke on my popcorn. If people actually sat at dinner tables, listening to a tinny rendition of Kelly Clarkson spewing forth from a cel phone, waving their arms about and dancing in their seats, while I sat at the next table trying to eat my dinner, well, let's just say this world would be that much more horrible a place.
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